Since its inception in early 2011, Watch Insider has become one of the world’s leading expert blogs about timepieces, luxury watches, watch executives and watch companies. Written by Alexander Linz, an avid industry expert with decades of experience as a watch journalist, moderator and analyst, Watch Insider covers all of the leading watch brands and all the watch locations worldwide. Alexander constantly travels around the globe to meet with the brands, executives, watch makers, journalists, collectors and aficionados. He is respected and trusted by all watch companies as one of the rare experts who are deeply involved in the history, development, challenges and opportunities of the global watch market. The Watch Insider blog is a unique resource that oftentimes publishes infos about new timepieces before any other blog or magazine has access to them.


Alexander Linz

I would call me a typical watch aficionado. But, I had the chance to turn my hobby into my profession.
This was more than 20 years ago …
My blog gives you the opportunity to follow my work when I travel to Switzerland, Germany or around the world to see a new watch, to discover a new development and when I meet the real insiders of this industry. Many of them have become close friends meanwhile, so I can offer you an even more distinguished insight view of the worldwide acting watch industry.


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